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The Art of being emotionally attached to the ephemeral.


Today, we have the working class, which almost dominates the middle class. It is no secret that a preponderance of those people, if not all, buy most of their essential items on credit; basically, buying a house or a car of their dreams in cash, is utterly out of the question for them. However, this particular social class, comprises people who are enormously emotionally attached to materials and all the expensive things which symbolizes wealth, according to them. How many times, have we often heard members of the working class uttering words such as “my house is my asset" or “my car is my asset"? Their idea of assets, is utterly disparate from the definition of asset of the 1%.

This kind of mentality, ends up being passed on to their offspring. Today, in black communities (particularly, in the townships) we witness material cultures such as “umswenko” nor “izikhothane". These kinds of trends nor urban cultures, promote the mentality of materialism; it impels the youth to develop the idea that one needs to dress a certain kind of way nor needs to possess vaunted clothes nor materials in order to attain self-importance, and to also be able to attract the attention of promiscuous wenches who only go where there is free alcohol, money to maintain their hair, and money to buy all the materials which dictate their confidence; this means, they’ll go to an extent of even offering their bodies in exchange for these materials. Even worse, some get offered something as little as a KFC meal nor a McDonald’s meal, in exchange for unprotected sex. 

The material culture, has engulfed almost all townships. If you aren’t dressed like the advocates of the material culture, women barely look at your direction in township malls or any public place. This material culture has utterly clouded the intelligence of young black people, including the old. In the townships, a preponderance of young women devoutly believe that a real man is the one who will succumb to the lifestyle of offering women money to spend on frivolous materials. One could even conclude that such lifestyle nor mentality, is the coin of the realm. This kind of mentality has impelled a preponderance of men in the townships to resort to a life of crime or even perform sacrificial rituals in order to attain the riches, so they can be able to maintain the “slay queen” lifestyle nor to be in accordance with the “slay queen" standards.
Not only in this era; this mentality has been dictating the perception of the hoi polloi for the past decades and centuries. 

Unfortunately, in African communities, true wealth still seems to be colossally misunderstood. A preponderance of Bantu people, when you approach them, they look at you in the feet first, instead of your face. They got used to the mentality of respecting their interlocutors, owing to the shoes they wear, nor clothes they wear, nor cars they drive (not to even mention owning those cars) and the amount of money they spend on frivolous materials. In Bantu communities, one would earn utmost respect from others, just for spending a lot of money; simply, Bantu people have developed this mentality of judging a person’s worth by the amount of money they spend nor the materials they possess; they’d even be labelled “Bhoza", “Gabhadiya", “Ngamla" just to overtly vaunt such individuals. Even in the corner, you’d find a group of young men discussing nor bragging about who spends the most, who drinks the most expensive alcohol, who is the most promiscuous one. Frivolous materials and entertainment, are the Messiahs of the lives of most young Bantu people, including the old. This mentality has given the colonialists an advantage to further exploit the credulous natives. They’d rather spend R 5000 for a European brand, but would tell a fellow Bantu capitalist to be “reasonable” for selling a beautifully, hand-crafted jacket for R 750. They have not only been programmed to be emotionally attached to the ephemeral materials, but to treat European products with utmost respect and exaltation, and to treat their fellow Bantu products with utter contempt. 

Most of the young Bantu people, who are often labelled influencers, approximately 95% promote trends, fashion and mostly ephemeral stuff which the hoi polloi would spend their hard-earned money at any given time, just to attain them. The credulous and acquiescent individuals will, obviously, fall for the foreign capitalists’ trap. Hence, there are more German cars in South Africa, more than in Munich. Hence, you’d find more Murachino (often referred to as Dmd), RM, Carvella, etc. In South Africa, more than in Milan. The European capitalists, simply, utilize the same psychological tricks, on Bantu people, that were used by missionaries when they brought the “Holy Bible” to the land of our ancestors. Hence, you find a preponderance of Bantu people who label themselves “Christians” depend solely on the “Holy Bible” to attempt to evangelize the non-believers, in lieu of doing that through their actions. They claim to be peculiar but they also behave like the earthly people who depend solely on ephemeral materials nor tangible objects than on the abstract; the most ironic part, is that those are the same people who constantly preach “faith".

It seems, we have become oblivious to the inextricable fact that we’re sempiternal souls who we’re given an ephemeral physical experience, on planet earth; however, the hoi polloi’s enormous attachment to these ephemeral objects, make it seem like they are utterly oblivious to that fixed, nor inextricable fact. We use these earthly objects to define us, to dictate our mood and perception of the world. Hence, the hoi polloi often associates success with tangible objects, in lieu of self-contentment and satisfaction of the inner being. Hence, young women from the townships are slaves of Nigerians, today; all for external beauty and acquisition of materials which have an ephemeral existence. Objectively, one can conclude that these young Bantu women’s sole attachment to this cyclopean toxic lifestyle, is because of the external elements; the external beauty, the materials, dwelling in a luxurious environment etc. More than internal fulfillment. 

I stand tall in being corrected. 


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